The six things sold online for the Naples Archaeological Museum, reviewed

You can buy a museum ticket at the counter without paying a cent in booking fees, and booking it on the museum's website costs exactly the same. None of these six listings, therefore, should be judged on how much it costs to enter MANN: they should be judged on what they add on top of that price, and what they still don't give you. I've written all six this way, and in each one there's at least one thing you would have preferred to know before paying.
Are you choosing how to enter?At the ticket office, a ticket costs €20 with no booking fee. What you find online adds an app, a guide, or skip-the-line access.
Compare the six optionsThe yardstick, before the listings
At the ticket office in Piazza Museo, a full-price ticket costs €20, a reduced ticket is €2 for ages 18 to 25, and under 18s enter for free. The museum explicitly states "with booking fee €0.00": booking from the museum's online ticket office costs twenty euros, just like paying at the counter. This is the baseline. Everything else you find for sale is twenty euros plus something, and the only useful question is how much that 'something' is worth to you. The full price list, including the annual pass which costs five euros more than a single entry, is on the tickets page.
The six listings serve three different purposes, and it's worth separating them right away. Two sell words: an audio guide to listen to on your phone, costing €3.99 at the time of writing, and a flesh-and-blood guide for two hours, costing €42. Two sell the ticket packaged with something: €26 with an app, €34 with priority entry and a digital guide. One sells all of Naples for three days, including transport. One sells the fact that you are the group. The six are compared item by item here.
The six, reviewed

Audio guide on smartphone
The cheapest, and the only one that doesn't include the ticket.
from €3.99Read the review ›
Ticket + audio app
The best-seller. It's six euros above the counter price: here's what you're buying.
from €26Read the review ›
Campania Artecard
The lowest rating on this page, and it's no coincidence.
from €27Read the review ›
Entry + digital guide
You buy it to skip the line. Reviewers are harsh on the guide.
from €34Read the review ›
Two-hour guided tour
The highest rating with a real sample behind it, and the only one that changes the visit.
from €42Read the review ›
Private guided tour
Excellent rating, tiny sample. Three euros above the group tour.
from €45Read the review ›How much a rating matters, and when it doesn't matter at all
The six averages are not the same thing and shouldn't be read in a row as if they were. Behind the 4.2 of the best-selling listing are 1,188 reviews: a bad month won't shift it, and that number means something. Behind the 4.7 of the private tour there are 22. Twenty-two people can all be right and the tour can be excellent, but a 4.7 built like that isn't the same kind of information, and in the review I write that instead of letting the higher number sit there looking good.
Then there's the 3.0 of the Artecard, based on 792 reviews: it's the lowest rating on this page and it's the only case where the sample is large and the judgment is cool. It doesn't mean the card doesn't work. It means that a timed pass with activation that can't be cancelled disappoints quite a few people who haven't visited enough to recoup the cost. Whether Naples museums are state-owned or not changes the calculation more than the card itself.
The last thing averages hide is that they answer different questions. An audio guide costing less than four euros is rated by someone who expected four euros worth of content; two hours with a guide are rated by someone who spent more than ten times that. They are satisfied customers in two ways that cannot be compared.
What none of the six can give you
Il The Alexander Mosaic is not visible: it has been under restoration since 2021, and no ticket, at any price, will let you see it. The two viewing windows into the construction site, inside the Mosaics collection, remained, and from 16 September to 30 November 2026, that will also be closed. If you bought something to see that floor, you bought it for something else. The full story, including the 1916 iron frame that is the reason for the restoration, is here.
The same applies to the rooms. The Epigraphic Collection is closed, the Farnese Sculpture is only guaranteed in rooms 1-7 and 25-29 — the Toro Farnese is in 16 and the Ercole Farnese in 11 — and the Gemme Farnese only open on Saturdays and Sundays. A guide can tell you better what is open, but cannot open what is closed, and the museum states in black and white that a closed room "cannot lead to a refund of the ticket already purchased." What is closed now, and how to check the day before you leave.
Frequently asked questions
Which of the six options is best to buy for the Museo Archeologico Nazionale di Napoli?
It depends on what you need. If you only need a ticket, you don't need anything: at the ticket office it costs €20 and on the museum's website the pre-sale fee is zero. If you need someone to tell you what you're looking at, the only one of the six that actually does that is the two-hour guided tour. The review of the two-hour tour is here.
Are the reviews on this site independent?
Yes. I am not the museum, I do not sell tickets, and I am not an agency. I earn a commission if you book through a link on this page, without you paying a cent more, and it doesn't change a line: the first thing I write on every page is that the ticket at the box office costs less. How it works, in full.
Why is the city card rated lowest?
Because the Artecard requires planning: it only pays off for those who visit a lot during the pass's validity, activation cannot be cancelled, and the Alibus from the airport is excluded from all versions. Those who buy it and then visit only two things lose money. The Artecard review, with a calculation of when it's worth it.